Money
Cash is king. We help you manage runway, raise smart, and spend with purpose.
We don’t just advise. We travel with you.
For early-stage founders in India, we show up in the moments that matter — around Money, Market, and Management — with more than a century of combined experience at the table.
How we work
We stay beside you — not parachute in with a deck and vanish — from first calls to the conversations that shape your company.
Skin in the game. Not slides on a screen.
The three pivots
Money, Market & Management
Everything we do rolls up to these three. Clear focus. Practical support. Built for founders who are done guessing alone.
Market
Markets shift fast. We help you find your footing, sharpen your GTM, and stay ahead of the curve.
Management
People make or break startups. We help you build a team that executes, adapts, and delivers.
Why it matters
Built for India’s early stage
Pre-seed and seed startups — where hands-on judgment still beats generic playbooks.
100+ years
Combined experience across product, GTM, finance, and engineering — in the room with you.
India focus
We work with founders building here, for markets here and abroad.
Pre-seed & seed
The stage where the right pivots change everything.
Meet the partners
Four partners. One mission.
We’ve built, scaled, failed, and succeeded across software, hardware, operations, and finance — and we show up for founders who are doing the same.
Murali Ravindran
Partner — Finance & Global Business
25 years of product management, global sales and business development in the embedded systems domain. Expertise in financials, inter-company pricing, arms-length pricing, and compliance for global startup companies.
LinkedIn →
Sankar Kaliaperumal
Partner — Product & Operations
25 years of startup experience across US and India. Gone through successful and painful exits. Expertise in product management, operational excellence, and building strong culture among teams.
LinkedIn →
Muthu Sathiamurthy
Partner — Technology & Engineering
25 years of experience in software development across large enterprises and Global Capability Centers in India. Expertise in software product management, architecture and building high-performing product development teams.
LinkedIn →
Sanjeev Uruvandavida
Partner — Investor Relations & Supply Chain
25 years of experience in manufacturing, supply chain and operations. Expertise in investor relations and mentoring startup founders for over a decade.
LinkedIn →Next step
Tell us where you are
Share a few lines about your stage and what you’re wrestling with. A partner will get back to you within two business days.
